Privacy Policy

This policy explains what information CleverScores ("we", "us", "our") collects when you visit cleverscores.com, how we use it, who we share it with, and the rights you have over it. We keep data collection to the minimum needed to run the site, measure how it's used, and keep it secure.

1. Who we are

CleverScores is an AI-powered sports prediction website. For the purposes of the UK GDPR and the EU GDPR, CleverScores is the data controller for personal data processed through this website. You can reach us using the details in the Contact section below.

2. Information we collect

Information collected automatically

When you visit the site, certain information is collected automatically:

• Usage & analytics data — pages viewed, links clicked, time on page, referring site, and general device/browser information, collected via Google Analytics 4.
• Approximate location — we derive an approximate country from your IP address (a geo-IP lookup) to understand where our audience is and to show region-appropriate information. We do not identify your precise location.
• Visitor & performance signals — a lightweight "heartbeat" counts live and recent visitors so we can gauge traffic and site load. Our servers also keep standard access logs (including IP address and request time) for security, fraud prevention and troubleshooting.

Information you give us

• Contact messages — if you use our contact form, we receive the details you send (such as your name, email address and message) so we can reply.
• Competitions — if you enter a prediction competition or promotion, we collect the entry details needed to run it and contact any winner.

We do not require you to create an account to use CleverScores, and we do not knowingly collect more personal information than is described here.

3. Cookies & similar technologies

Cookies are small files stored on your device. We and our partners use:

• Analytics cookies — set by Google Analytics to measure how the site is used. These help us improve the site but are not strictly necessary.
• Advertising / affiliate cookies — in some cases set by our advertising partner (see Advertising & affiliate partners) when advertising media is displayed or clicked.
• Essential technology — basic functionality such as remembering that you have dismissed a notice.

You can control or delete cookies through your browser settings. Blocking some cookies may affect how parts of the site work.

4. Advertising & affiliate partners

Some pages may display advertising media. The following describes our advertising partner and how they process your data:

5. Third-party services

We rely on a small number of third parties, each with their own privacy practices:

• Google Analytics (Google LLC) — website analytics. See Google's privacy policy.
• Gambling-Affiliation.com — advertising media, as described above.
• Content delivery — some images (such as team crests, player photos and flags) are loaded from third-party media providers. Your browser contacts those providers to fetch the images, which means they may receive your IP address as part of a normal web request.

6. How & why we use your data

We process your data for the following purposes and legal bases under the GDPR:

• To run and secure the site (access logs, fraud/abuse prevention) — our legitimate interests in operating a safe, reliable service.
• To measure and improve the site (analytics, visitor signals) — your consent where required, otherwise our legitimate interests.
• To display advertising — your consent where required for advertising cookies, and the partner's legitimate interest in fraud detection.
• To respond to you (contact messages, competition entries) — to take steps at your request and our legitimate interests in replying.

We do not sell your personal data.

7. Data retention

We keep personal data only for as long as necessary for the purpose it was collected. Server access logs are kept for a short period for security and troubleshooting; analytics data is retained according to Google Analytics' settings; contact messages are kept for as long as needed to deal with your enquiry. When data is no longer needed, it is deleted or anonymised.

8. International transfers

Some of our providers (for example Google) may process data on servers outside the UK/EEA. Where that happens, they are required to protect your data using appropriate safeguards such as Standard Contractual Clauses or an equivalent approved mechanism.

9. Your rights

Depending on where you live, you have rights over your personal data, including the right to:

• access the personal data we hold about you;
• ask us to correct inaccurate data;
• ask us to delete your data;
• restrict or object to certain processing;
• request a copy of your data (portability); and
• withdraw consent at any time, where processing is based on consent.

To exercise any of these rights, contact us using the details below. If you are in the UK and are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk. If you are in the EU, you can complain to your local data protection authority.

10. Age & responsible gambling

CleverScores publishes predictions for entertainment and is not intended for anyone under 18. Advertising displayed on the site may relate to gambling and is intended only for adults of legal age in their jurisdiction. Predictions are not betting advice — please gamble responsibly. If gambling is affecting you or someone you know, support is available (for example, in the UK, BeGambleAware.org).

11. Changes to this policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Significant changes may be highlighted on the site.

12. Contact

For any question about this policy or your personal data, please get in touch via our contact page. We aim to respond to all privacy requests within a reasonable time and, where the law requires, within one month.